Subliminal Value Added

​There is a parallel universe happening from the moment your Interior Design team starts with you on the path to your completed Interior Design project.   It has no substance, no tactile reality and it would be difficult to put a market price on it.   Yet it is one of the most powerful aspects – you could say forces – responsible for an installation that is successful – after the fact!
 
As you and your team move through the steps and stages of your Interior design project, your Interior designer carries along a separate and important consideration that will markedly influence those who will be moving through the finished environment.

You will want your environment to send subtle, subliminal messages of quality, beauty and function – without you saying a word!

There may be times in the process where you question or simply wonder why the design team says “yes” to this, or “no” to that – when you might not see an appreciable difference!   It might have to do with the subtlety of lighting recommendations, or apparently slight differences between textures that seem almost the same to you.
 
For your professional design team there are multiple layers of project impact to consider.  The most obvious is the pragmatic.   The pragmatic and functional considerations are foremost in importance.  That’s where the mechanics of the project deliver what the particular Interior space intends to serve.  How that goes together can mean the difference between modest customer or client activity and excellent customer or client activity! 
 
On another plane there is the challenge for the right presentation of the service or product.  Merchandising products is a specific design skill – just as creating an acceptable environment for providing services has its own specificity.  Your project moves through all the considerations, choices and decisions necessary.  Then, it’s finished.  You are ready for clients or customers – or family and friends if your Interior design project was residential.
 
What about that “parallel universe” mentioned above?  It’s a very interesting and powerful phenomenon that your Interior designer is creating for each area as it goes together.  Done right, it speaks softly and powerfully – almost unconsciously.
 
You have felt it yourself, no doubt, many times. It’s an intangible that reaches out when you enter an environment.  It’s an impression you get that “connects.”  Your Interior designer wants anyone passing through your interior space to experience a subtle awareness and favorable impressions.
 
But there’s something else. Your Interior designer wants your client or customer to remember their experience in your environment, when they are making no conscious effort to observe it!  
 
I call it Subliminal Value Added.  (Don’t worry. I’m on it!)