In commercial Interior environments, presentation to one’s market share has very specific affect. The rhythms of commerce can be fickle, prey to fleeting trends, and hostage to habit! Add to that the simple human frailty that convinces us that what has always worked will still work. So there! (...and don’t try to confuse me with the relationship of bottom line to presentation!)
It is essential to hold one’s place in one’s venue, as well as the place of one’s venue in the existing, relevant competitive marketplace. Recognizing the need for a new and transformative presentation of your commercial environment can feel as obscure as: “Huh?” – what do you mean?”
Trouble-shooting is a big part of Interior Design! Typically, a prospective client can know something about their commercial environment is off, and just isn’t working, but cannot decide exactly what it is. Investing in some professional consultation to discover the problems – including presentation problems – might be a smart move. (It’s a tired old simile, but rearranging the deck chairs on the Titanic – again -- simply hasn’t solved the issue.) Foot traffic is down. Calls are less frequent. Profits are OK, but not where you want them. It can’t be all about presentation!
No. But, a lot of it is; and recognizing it’s the point in time when radical change is your best option, can be daunting.
Take a look at some simple examples of significant companies realizing that they had to make changes to their Interior environments, or pay the price of the tougher, growing competition. A huge cellular company realized that if they did not provide friendlier space that included seating, they were going to continue to see a decline in foot traffic. Their earlier paradigm fostered the philosophy that high counters with no seating would boost efficiency and keep things moving. They were wrong, and when they finally recognized the impacts of that simple factor, radical and transformative Interior design solved the issue.
There will always be “the Hershey bar argument!” They have not changed their presentation in eighty years! True; but we are not talking about candy bars.
Transformative Interior design is an entire re- evolution of a business’ image and presentation. From logo, signage, contemporary colors and materials to simple hospitality amenities, transformative Interior design is a network of professionals who know the character of today’s market.
How you compete, how you present and how you meet the truth of your specific competitive edge, depends on taking a hard look at where your business has been and where you want it to go!
Robert Boccabella, B.F.A., Certified Interior Designer
RED goes with everything! Read my blog and find out why.
Collaboration & Writing: Ms. Zoe Tummillo