Your Important Internal Marketing Team

​Many businesses – maybe most – couldn’t sail the ship without their Employees.  Aside from their specific functional responsibilities, they are your basic, everyday, from-the-inside-out, fully informed Marketing team!  You can bet your bottom dollar, whatever the climate and culture of your business operation is, it’s being revealed and marketed by those (on the inside) who know.
 
Considering your staff of employees, independent contractors and other “internally focused” professional resources (your Team) as your frontline promoters, is serious business.  It stands to reason that enhancing their daily experience in your business operation’s environment should be a priority.  
 
Your expectations of your Team, of course, begins with making sure those expectations match up with what you provide in order for them to meet those expectations!  The appropriate tools and equipment for each expected function need to be enhanced with other basics.  How is your work environment; actually?

A quality environment for your Employees, Staff and Contractors when they need a break! You can do it yourself, hire an Interior space-planning expert or make it an employee project. Just do it!

The work environment you provide has a direct bearing on what can be produced by those upon whom you place quality – and quantity – expectations.  Appropriate tools, supplies and equipment are only the beginning.  Does your Interior work environment include sufficient air quality – heat, air conditioning and the right space planning?  Reasonable traffic patterns, lighting that’s right for the kind of work that happens in that space, and sensible sound management, are all vital issues for regular review.
 
Noise management can go all the way from sound absorbing flooring, walls and ceilings to the crash and rumble of an industrial warehouse.  Your administrative staff surely does not need to have concentration unduly disturbed by echoing footsteps and too loud functional systems such as printers, copiers or keyboards.  In the case of industrial environments, other sound absorbing remedies can be provided – including ear protectors against loud, heavy-duty machinery.
 
Aesthetics – however subtle they may seem – have powerful subliminal affect for all Interior environments whether white collar or blue.
 
The color treatment of walls and ceilings are important because color directly impacts mood.   Why wouldn’t dull, drab and dreary produce dull, drab and dreary?   Color management can make a huge impression on human productivity.    In fact, one of the most effective and least expensive remedies (for a dull, drab, dreary) might be a simple color consultation with an Interior design color expert.  Also, the interplay of light and color constitutes a winning strike for mood and production improvement.
 
And, it’s important to take a good look at what you provide as your Team’s “break time” environment.  In my experience, those environments can (and do!) run the gamut from a depressing windowless cave shared with the janitorial supplies and paraphernalia, all the way to well lit and equipped dedicated environments.    Those are set up with adequate, abbreviated kitchen appliances, comfortable sofas and chairs, an actual dining table with chairs, possibly a TV and a convenient complete bathroom.
 
Every business environment owes it to their most important, most vocal, most dependable and most powerful marketing network to provide a “break room” somewhere between the shameful and the best!  Dead center of that range there is very probably a reasonable version that would fit your budget.   It isn’t necessarily about “big” and elaborate; but it should always be about efficient, clean, comfortable and welcoming.
 
The last thing you want out there in the rumor mill is a reputation of careless regard for your employees.   (Eating lunch in a Black Hole, leaving work every day with a headache, breathing stuffy air, no access to basic kitchen stuff and eating next to the mop buckets...?)
 
Believe it!  It’s an easy leap from the quality of consideration you provide your Employees to assumptions about the quality of the Services or Product you are offering your Market Share.   ​